BMI Crossword
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
 
 
Down: 1) A manufacturer's branding strategy giving each product a distinct name.2) Strategy in which a company tries to find new customers, increase a product's use among existing customers, or create new-use situations.3) The bundling of one conpany's multiple brands into a single marketing effort aimed at a common consumer group.4) A set of human characteristics associated with a brand name.5) The added value that a given brand name gives to a product beyond the functional benefits provided.7) When a company manufactures products but sells them under the brand names of a wholesaler or retailer (often called private labelling or reseller branding).11) A firm markets products under its own name and that of a reseller because the segment attracted by the reseller is different from its own market.12) The pairing of two or more recognized brands on a single product on a single product or service.14) Adding value to a product (or line) through additional featured or higher quality materials.16) A commercial, legal name under which a company does business.17) Reducing the number of features, quality, or price. Across: 6) A commercial, legal name under which a company does business.7) Altering a product's characteristics, such as its quality performances, appearance features, or package to try to increase and extend the product's sales.8) Activity in which an organization uses a name, phrase, design, symbols, or combination of these to identify its products and distinguish them from those of competitors.9) Changing the place a product occupies in a consumer's mind relative to competing products.10) Any word, device (design, shape, sound, or colour), or combination of these used to distinguish a seller's goods or service.13) Any container in which a product is offered for sale and on which label information is communicated.15) A statement indicating the liability of the manufacturer for product deficiencies.18) Use a company of one name for all its products in a product class.19) Reducing the content of packages without changing package size and maintaining or increasing the package price.20) A contralectual agreement whereby a company allows another firm to use its brand name, patent, trade secret, or other property for a royalty or fee.
 

 

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