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Media Vocabulary Quiz Crossword
Down
:
1) can create a mood, depending on what is playing
2) overall image is associated with someone who would typically be using the product
4) a group(s) that the sponsor wants to persuade
5) length of time each shot stays on the screen, is often designed to express excitement
6) loaded language to give positive information about a product
7) can create certain feelings about a product or make a product stand out
9) each shot is carefully selected and arranged to create a persuasive effect
10) often used to make a product more appealing or to grab the viewer's attention
12) memorable phrases used in advertising campaigns. Often they substitute catchy phrases for facts
Across
:
3) repeated words help viewers remember a product
8) the use of a famous person to sell a product
11) using funny facts, animals, people, places or things to enhance the product
13) create strong feelings, such as happiness, sadness, or excitement
14) symbols or names of companies that appear on your clothes and shoes
15) appeals to peoples desire to fit in or be accepted
16) the voice in the commercial, voice details are equally as important as design
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