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Mrkt Crossword
Down
:
1) customers' evaluation of a good in terms of wether it has met their needs and expectations
2) a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs on the market place.
3) the relationship between benefits and the sacrifice necessary to obtain those benefits
4) a strategy that focuses on keeping and improving relationships with current consumers
Across
:
5) the relationship between benefits and the sacrifice necessary to obtain those benefits
6) people giving up something they would rather have
7) the die that people will buy more goods if aggressive sales techniques are used and that high sales results in hight profits
8) the idea that the social and economic justification for an organizations existence is the satisfaction of customer wants and needs while meeting organization objectives
9) the idea that an organization exists not only to satisfy customer wants and needs and meet organizational objectives but also to preserve to enhance individuals and society's long term best interest.
10) a philosophy that assumes that sales does not depend on an aggressive sales force but rather on a customers decision to purchase a product, it is a synonymous with the marketing concept.
11) the activity set of institutions and processes for creating communicating delivering and exchanging offerings that have value for customers clients partners and society at large
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