Vocab chapter 1 AD Crossword
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
                                                     
 
 
Down: 1) Four elements, called the 4P's (product, price, place, and promotion), that every company has the option of adding, subtracting, or modifying in order to create a desired marketing strategy3) Strategy or identifying groups of people or organizations with certian shared needs and characteristics within the broad markets for consumer or business products and aggregating these groups into larger market segments according to their mutual interests in the products utility4) The distinctive benefits that make a product different than any other. The reason marketers believe consumers will buy a product even though it may seem no different from many others just like it5) A historical period covering approximately the first 70 years of the twentieth century. this period was marked by tremendous growth and maturation of the U.S. industrial base. it saw the development of new, often inexpensive brands of the luxury and convenience goods we now classify as consumer packaged goods.7) Period of time between the beginning of written history and roughly the start of the nineteenth century, during which the invention of paper and the printing press and increased literacy gave rise to the first forms of written advertising8) The statement of how the company is going to accomplish its marketing objectives. The strategy is the total directional thrust of the company, that is, the how-to of the marketing plan, and is determined by the particular blend of the marketing mix elements (the 4p's) which the company can control9) A direct inducement offering extra incentives all along the marketing route-from manufacturers through distribution channels to customers-to accelerate the movement of the product from the producer to the consumer14) Economic, political, religious, or social viewpoints that advertising may attempt to sell16) Term coined during the energy shortage of the 1970's and 1980's when advertising was used to slow the demand for products21) The particular good or service a company sells23) The association of a brands features and benefits with a particular set of customer needs, clearly differentiating it from the competition in the mind of the customer25) A bundle of benefits that may or may not be physical, that are temporary in nature, and that come from the completion of a task26) Tangible products such as suits, soap, and soft drinks Across: 2) People who buy products and services for their own, or someone else's, personal use6) An advertisement serving the public interest, often for a nonprofit organization, carried by the media at no charge10) The structured and composed nonpersonal communications of information, usually paid for and usually persuasive in nature, about products (goods, services, and ideas) by indentified sponsors through various media11) Period of cataclysmic change, starting in about 1980, when people first became truly aware of the sensitivity of the environment in which we live12) An instrument or communications vehicle that carries or helps transfer a message from the sender to the receiver13) Delivering programming to a specific group defined by demographics and/or program content, rather than mass appeal. Usually used to describe cable networks. The opposite of broadcasting15) A device (such as tivo) that is similar to VCR, but records programs on a hard drive in digital format, providing high-quality image and sound and the ability to pause the tv17) The period of time from the mid-1700's through the end of World War 1 when manufacturers were principally concerend with production18) Print or broadcast media that reach very large audiences. Mass media include radio, television, newspapers, magazines, and billboards19) The advertising objective declares what the advertiser wants to achieve with respect to consumer awareness, attitude, and preference; the advertising strategy describes how to get there. Advertising strategy consists of two substrategies: the creative strategy and the media strategy20) An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders22) The passing of information, especially product recommendations, by verbal communication, in an informal, unpaid, person-to-person manner, rather than by advertising or other forms of traditional marketing24) Benefit or harm caused by the sale or consumption of products to people who are not involved in the transaction and didnt pay for the product27) Everyday-use consumer products packaged by manufacturers and sold through retail outlets.28) Manufacturers portraying their brands as different from and better than similar competitive products through advertising, packaging, or physical product differences29) The various efforts and tools companies use to initiate and maintian communication with customers and prospects, including solicitation letters, newspaper ads, event sponsorship, publicity, telemarketing, and coupons30) A marketing function that identifies products and their source and differentiates them from all other products
 

 

Create your own Crossword Puzzle for Free!		  Show Errors as I Type