Vocab chapter 2 AD Crossword
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
 
 
Down: 1) A department at a TV network that reviews all programs and commercials to be broadcast2) Acting in accordance to what society views as best for the welfare of people in general or for a specific community of poeple3) The increase in worth of a product or service as a result of a particular activity. in the context of advertising, the added value is provided by the communication of benefits over and above those offered by the product itself4) Consumer demand for a whole product category5) Advertising that claims superiority to competitors in some aspect8) May be issued by the FTC if an advertiser won't sign a consent decree; prohibits further use of an ad9) Advertisements with messages (oftan sexual) embedded in illustrations just below the threshold of perception10) May be required by the FTC for a period of time to explain and correct offending ads11) A document advertisers sign, without admitting any wrongdoing, in which they agree to stop objectionable advertising17) Benefit or harm caused by the sale or consumption of products to people who are not involved in the transaction and didnt pay for the product23) An exclusive right granted by the copyright act to authors and artists to protect their original work from being plagiarized, sold, or used by another without their express consent Across: 6) According to the FTC, advertising that causes a consumer to be "unjustifiably injured" or that violates public policy7) Any word, name, symbol, device, or any combination thereof adopted and used by manufacturers or merchants9) Consumer demand for the particular advantages of one brand over another12) A grant made by the government that confers upon the creator of an invention the sole right to make, use, and sell that invention for a set period of time13) Exaggerated, subjective claims that can't be proven true or false such as the best premier or the only way to fly14) The use of satisfied customers and celebrities to endorse a product in advertising15) According to the FTC. any ad in which there is a misrepresentation, omission, or other practice that can mislead a significant number of reasonable consumer to their detriment16) Advertisers must make known their product's limitations or deficiencies18) An individual or group that actively works to protect consumer rights, often by investigating advertising complaints received from the public and those that grow out of their own research.19) Something produced by the mind, such as original works of authorship including literacy, dramatic, musical, artistic and certain other "intellectual" works, which may be legally protected by copyright, patent, or trademark20) Doing what the advertiser and the advertiser's peers believe is morally right in a given situation21) Small pieces of information that get stored on your computer when you download certain websites22) Negative or limiting preconceived beliefs about a type of person or a group of people that do not take into account individual differences24) A 1994 law setting stringent legal definitions for terms such as fresh, light, low fat, reduced calorie25) Socail action designed to dramatize the rights of the buying public26) Of or pertaining to an individuals right to prohibit personal information from being divulged to the public27) The use of satisfied customers and celebrities to endorse a product in advertising28) States that an economy produces more goods and services than can be consumed. In such an economy, advertising serves two important purposes. it keeps consumers informed of their alternatives, and allows companies to compete more effectively for consumer dollars29) Evidence that backs up cited survey finding or scientific studies that the FTC may request from a suspected advertising violator
 

 

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