Vocab chapter 3 AD Crossword
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
 
 
Down: 1) The organization of an ad agency into departments based on function: account services, creative services, marketing services, and administration2) System in which an ad agency is divided into a number of little agencies or groups, each composed of an account supervisor, account executives, copywriters, art directors, a media director, and any other specialists required to meet the needs of the particular clients being served by the group4) Used to locate and recruit new employees, offer services, or sell or lease new and used merchandise5) Advertising intended to promote goods and services; also a functional classification of advertising7) Companies that sponsor advertising for themselves and their products9) Advertising agencies that have offices or affiliates in major communication centers around the world and can help their clients market internationally or globally10) The establishment of advertising departments by products or brands or in various divisions, subsidiaries, countries, regions, or other categories that suit the firms needs, which operate with a major degree of independence11) A source of agency income gained by adding some amount to a suppliers bill, usually 17.65 percent12) Managers who supervise account executives and who report to the agency's director of account services13) A type of advertising that attempts to obtain favorable attention for the business as a whole16) The department in an advertising agency that is responsible for managing the steps that transform creative concepts into finished advertisements and collateral materials17) Advertising agencies that produce and place the quality of advertising suitable for national campaigns18) The local media of each country used by advertisers for campaigns targeted to consumers or businesses within a single country19) Companies that operate in one part of the country and market exclusively to that region20) A method of compensation for ad agency services in which a straight fee, or retainer, is based on a cost-plus-fixed-fees formula.21) People and organizations that assist both advertisers and agencies in the preparation of advertising materials, such as photography, illustration, printing, and production22) Agency wholly owned by an advertiser and set up and staffed to do all the work of an independent full-service agency24) A method of compensation for ad agency services in which a straight fee, or retainer, is based on a cost-plus-fixed-fees formula. Across: 3) Advertising agencies that specialize in creating advertising for local businesses6) A plural form of medium, referring to communications vehicles paid to present an advertisement to their target audience.8) Companies that specialize in film or video production12) The process that directs advertising messages to the right people in the right place and the right time14) The sharing of advertising costs by the manufacturer and the distributor15) Compensation paid by a medium to recognize advertising agencies, traditionally 15 percent19) Advertising that focuses on the production and placement of advertising suitable for regional campaigns23) The person that performs all the administrative, planning, budgeting, and coordinating functions.25) Multinationals that use a standaedized approach to marketing and advertising in all countries26) An agency that represents the widest variety of accounts, but it concentrates on companies that make goods purchased chiefly by consumers27) An independent organization of creative people and businesspeople who specialize in developing and preparing advertising plans28) People and organizations that assist both advertisers and agencies in the preparation of advertising materials, such as photography, illustration, printing, and production29) The liaison between the agency and the client.30) A type of retail advertising designed to stimulate the movement of particular merchandise or generally increase store traffic by placing the emphasis on special reduced prices31) Media serving several countries, usually without change, that is available to an international audience32) A plural form of medium, referring to communications vehicles paid to present an advertisement to their target audience.33) An advertising agency that specializes in the creation of ads for a digital interactive medium34) A form of compensation in which the agency shares in the clients success when a campaign attains specific, agreed-upon goals35) Independent organizations of creative people and businesspeople that specialize in developing and preparing advertising plans, advertisements, and other promotional tools for advertisers
 

 

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