Vocab chapter 3 AD Crossword
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
 
 
Down: 1) A plural form of medium, referring to communications vehicles paid to present an advertisement to their target audience.2) The sharing of advertising costs by the manufacturer and the distributor3) Advertising agencies that specialize in creating advertising for local businesses4) The person that performs all the administrative, planning, budgeting, and coordinating functions.5) The establishment of advertising departments by products or brands or in various divisions, subsidiaries, countries, regions, or other categories that suit the firms needs, which operate with a major degree of independence6) A method of compensation for ad agency services in which a straight fee, or retainer, is based on a cost-plus-fixed-fees formula.7) Advertising agencies that produce and place the quality of advertising suitable for national campaigns8) The department in an advertising agency that is responsible for managing the steps that transform creative concepts into finished advertisements and collateral materials9) Media serving several countries, usually without change, that is available to an international audience10) An agency that represents the widest variety of accounts, but it concentrates on companies that make goods purchased chiefly by consumers11) Companies that specialize in film or video production12) The individual within the advertisers company who is assigned the authority and responsibility for the successful marketing of a particular brand13) A form of compensation in which the agency shares in the clients success when a campaign attains specific, agreed-upon goals14) Represents clients that market products to other businesses15) Managers who supervise account executives and who report to the agency's director of account services16) The organization of an ad agency into departments based on function: account services, creative services, marketing services, and administration17) An organization that specializes in purchasing and packaging radio and television time18) Companies that operate in one part of the country and market exclusively to that region19) An agency's presentation of the advertisement it proposes using in the event it is hired22) An advertising agency that specializes in the creation of ads for a digital interactive medium23) The process that directs advertising messages to the right people in the right place and the right time26) A source of agency income gained by adding some amount to a suppliers bill, usually 17.65 percent28) A plural form of medium, referring to communications vehicles paid to present an advertisement to their target audience. Across: 3) Advertising by businesses within a city or country directed toward customers within the same geographical area4) The liaison between the agency and the client.20) System in which an ad agency is divided into a number of little agencies or groups, each composed of an account supervisor, account executives, copywriters, art directors, a media director, and any other specialists required to meet the needs of the particular clients being served by the group21) Advertising intended to promote goods and services; also a functional classification of advertising24) People and organizations that assist both advertisers and agencies in the preparation of advertising materials, such as photography, illustration, printing, and production25) Compensation paid by a medium to recognize advertising agencies, traditionally 15 percent27) Companies that sponsor advertising for themselves and their products29) The department in an advertising agency that coordinates all phases of production and makes sure everything is completed before the deadline30) A type of retail advertising designed to stimulate the movement of particular merchandise or generally increase store traffic by placing the emphasis on special reduced prices31) Advertising agencies that have offices or affiliates in major communication centers around the world and can help their clients market internationally or globally32) Agency wholly owned by an advertiser and set up and staffed to do all the work of an independent full-service agency33) A method of compensation for ad agency services in which a straight fee, or retainer, is based on a cost-plus-fixed-fees formula.34) A hybrid discipline that bridges the gap between traditional research, account management, and creative direction whereby agency people represent the view of the consumer in order to better define and plan the clients advertising program35) The local media of each country used by advertisers for campaigns targeted to consumers or businesses within a single country36) The process of building and reinforcing mutually profitable relationships with employees, customers, other stakeholders, and the general public by developing and coordinating a strategic communications program that enables them to make constructive contact with the comapny/brand through a variety of media
 

 

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