Persuasive Techniques Crossword
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Down:
1) The commercialor ad is filled with words that have positive connotations such as tasty, luxurious, velvety, sensational, silky smooth2) The advertisement or commercial shows a popular celebrity promoting the product4) To use negative words about a person, a product, or a company5) The main purpose is to trigger certain emotions such as happiness, nostalgia, or excitement10) A memorable phrase or jingle in a campaign, or a series of commercials for a product company. Example include: "Like a Rock"- Chevy, "It keeps going and going and going"- Energzier Batteries, "Just do It"- Nike |
Across:
3) The commercial or ad's purpose is to make the audience laugh. It often gives little informational about the product.6) The commercial or ad draws upon the consumers fears by telling them that thier jobs, lives, car, or home are in jeopardy or danger if they don't buy the product7) The commecial or ad features a comparison between the product and its competition. It depicts the competing product as being inferior8) Use of attractive, but vague words that make speeches and other communications sound good, but really say nothing in particular. Usually use words the appeal to your values that are intangible such as dignity, freedom, fame, integrity, justice, love, respect. Say a lot without saying anything at all9) The commercial or ad tells views everyone use the product11) The commercial or ad features words or images that are stated or shown over and over |
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