Vocab chapter 4 AD Crossword
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1) Organizations that buy natural resources, component products, and services that they resell, use to conduct their business, or use to manufacture another product2) How and where customers will buy a companys product; either direct or indirect3) Assigning a unique name to each product a manufacturer produces4) Product brands that are marketed in several regions of the country5) Includes all market-related communications between the seller and the buyer7) The strategy of limiting the number of wholesalers or retailers who can sell a product in order to gain a prestige image, maintain premium prices, or protect other dealers in a geographic region8) Consumer demand for a whole product category9) A term in the values and lifestyle (VALS) typology relating to the range of psychological, physical, demographic, and material capacities that consumers can draw upon. the resources include education, income, self-confidence, health, eagerness to buy, and energy levels10) The process by which an advertiser focuses its marketing efforts on a target market11) Using price as a means of influencing a consumers behavior or perceptions14) The trading of one thing of value for another thing of value15) Four elements, called the 4Ps Product, price, place and promotion that every company has the option of adding, subtracting, or modifying in order to create a desired marketing strategy16) Businesses that buy products from manufacturers or wholesalers and then resell the merchandise to consumers or other buyers19) Copywriting themes in a products advertising20) Six categories into which consumers can be placed, which reflect varying degrees of loyalty to certain brands and products. The categories are sole user, semisole users, discount users, aware nontriers, trial/rejectors, and repertoire users21) Imperceptible but existing differences that may affect the desirability of a product23) Prospects who are most willing to try new products and services24) The totality of what consumers, distributors, dealers, and competitors feel and think about a brand over an extended period of time26) That point in the product life cycle when the market has become saturated with products, the number of new customers has dwindled, and competition is most intense28) A type of vertical marketing system in which dealers pay a fee to operate under the guidlines and direction of the parent company or manufacturer30) Product, price, place, and promotion used by every company31) In the marketing mix, the amount charged for the good or service32) The market segment or group within the market segment toward which all marketing activities will be directed36) The extent to which consumers use a product: light, medium, or heavy37) A marketing function that identifies products and their source and differentiates them from all other products |
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6) Method of segmenting consumers based on the benefits being sought11) The way in which a product is ranked in the consumers mind by the benefits it offers, by the way it is classified or differentiated from the competition, or by its relationship to certian target markets12) The particular product attributes offered to customers, such as high quality, low price, status, speed, sex appeal, good taste, and so on13) The marketing of various products under the same umbrella name17) Marketing, advertising, and sales promotion activities aimed at inducing trial purchase and repurchase by consumers18) Consumer demand for the particular advantages of one brand over another22) Brand names that other companies can buy the right to use25) The initial phase of the product life cycle (also called the pioneering phase)Costs are highest and profits are lowest27) The specific group of individuals to whom the advertising message is directed29) Method of segmenting consumers based on the benefits being sought33) The combination of name, words, symbols, or design that identifies the product and its source and distinguishes it from competing products-the fundamental differentiating device for all products34) The consumers perception of a product as a bundle of utilitarian and symbolic values that satisfy functional, social, psychological, and other wants and needs35) The market segment or group within the market segment toward which all marketing activities will be directed38) The stage in the product life cycle when sales begin to decline due to obsolescence, new technology, or changing consumer tastes39) Marketing, advertising, and sales promotion activities aimed at getting products into the dealer pipeline and accelerating sales by offering inducements to dealers, retailers, and salespeople40) The projection of future consumer demand for a product category, based on past demand and other market influences41) Defining consumers as light, medium, or heavy users of products42) A products ability to satisfy both functional needs and sybolic or psychological wants43) The various efforts and tools companies use to initiate and maintian communication with customers and prospects44) A method of direct distribution in which individuals act as independent distributors for a manufacturer or private-label marketer45) The network of all the firms and individuals that take title, or assist in taking title, to the product as it moves from the producer to the consumer |
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