Vocab chapter 7 AD Crossword
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
 
 
Down: 1) Marketing objectives that relate to a companys sales.3) A merchandising method that uses special displays on shelving at the end of aisles in a store5) The plan that directs the companys marketing efforts7) A method of advertising budget allocation based on a percentage of the previous years sales the anticipated sales, the anticipated sales for the next year, or a combinations of the two12) Messages communicated by a product, its packaging, price, or distribution elements13) The association of a brands features and benefits with a particular set of customer needs, clearly differentiating it from the competition in the mind of the customer14) The ration of perceived benefits to the price of the product16) The specific short-term actions that will be used to achieve marketing objectives17) A written statement that serves as the creative teams guide for writing and producing an ad19) After assessing a companies situation, the writer of a marketing prepares an analysis that identifies the brand's or products strengths, weaknesses, opportunities, and threats Across: 2) The plan that directs the company's advertising efforts4) Goals of the marketing effort that may be expressed in terms of the needs of specific target markets and specific sales objectives6) In relationship marketing customers, employees, centers of influence, stakeholders, the financial community, and the press8) Messages resulting from employee interactions with customers. have grater impact then planned messages9) The traditional planning process with four main elements: situational analysis, marketing objective, marketing strategy, and tactics or aciton programs10) The total sales or profit value of a customer to a marketer over the course of that customers lifetime11) A marketing that shifts managements view of the organization from a producer of products or services to a satisfier of target market needs15) A document that helps media planners determine how messages will be delivered to consumers17) CORPORATE objectives: goals of the company stated in terms of profit or ROI18) A factual statement of the organizations current situation and how it got there20) Creating, maintaining, and enhancing long-term relationships with customers and other stakeholdeers that result in exchanges of information and other things of mutual value21) Messages that emanate from gossip, unsought news stories, rumors, or major disasters22) A method of allocating advertising funds based on determining the firm's goals for a certian share of the market and then applying a slightly higher percentage of industry advertising dollars to the firms budget23) The advertising objective declares what the advertiser wants to achieve with respect to consumer awareness, attitude, and preference.24) The statement of how the company is going to accomplish its marketing objectives25) Traditional marketing communications messages, including advertising, sales promotion, publicity, and personal selling26) The opposite of standard, top-down marketing planning, bottom-up marketing focuses on one specific tactic and develops it into an overall strategy27) An effct achieved when the sum of the parts is greater than that expected from simply adding together the individual components28) Progressive stages in the life of a product-including introduction, growth, maturity and decline
 

 

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