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Down: 1) Negetive words are used to create an unfavorable opinion of the competition in the viewers mind.2) States a conclusion as part of the proof of the argument.3) Tries to persuade everyone to join in and do the same thing.6) Words such as luxury and beautiful are used to evoke positive feelings in the viewer.7) A technique used in literature to mislead the audience.9) The product name or keyword or phrase is repeated several times. Across: 4) The viewer is led to believe one product is better than another, although no real proof is offered.5) Facts and statistics are shown to persuade the reader by showing how many people think something.8) Makes an over simplified statement about a group based on limited information.10) Shows people doing ordinary things and activites to sell their products.11) An important person of famous figure endorses a product.
 

 

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