Vocab chapter 9 AD Crossword
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
 
 
Down: 1) Sounds other than music or dialogue used in radio and television 2) A singal, dominant visual that occupies between 60 and 70 percent of an advertisements total area 4) A type of body copy in which the characters illustrated in the advertisement do the selling in their own words either through a quasitestimonial technique or through a comic strip panel 5) Heaver type 7) The artists who paint, sketch, or draw the pictures we see in advertising 10) A rough layout of a television commercial in storyboard form 13) A standard company statement for advertisements14) A type of headline that orders the reader to do something 15) Pencil sketch of a proposed design or layout 17) The oldest type of radio or television commercial in which an announcer delivers a sales message directly into the microphone or on-camera or does so off-screen while a slide or film is shown on-screen 20) The part of an advertisement or commercial that asks customers to do something and tells them how to do it22) A straight radio announcement, usually delivered by one person, woven into a show or tailored to a given program to avoid any perceptible interruption24) A commercial that is sung with the sales message in the verse 25) In ad copy, requests for the order that are made beforee the close in the ad 26) A type of body copy in which the text immediately explains or develops the headline and visual in a straightforward attempt to sell the product 28) Layout that employs a single, dominant visual that occupies between 60 and 70 percent of an advertisements total area29) Type of commercial in which the user is presented rather than the product. Typically used by clothing and soft drink advertisers to affiliate their brands with the trendy lifestlyes of their consumers 30) Illustrations or photographs pasted into the exact position in which they will appear in the final ad 31) Secondary headline that may appear above or below the headline or in the text of the ad33) Type of headline that makes a direct promise to the reader 34) The set type and illustrations or photographs pasted into the exact position in which they will appear in the final ad 37) All of the picture elements that are placed into an advertisement 38) A type of body copy that tells a story 40) The use of satisfied customers and celebrities to endorse a product in advertising 43) Special design of the advertisers name that appears in all advertisements 45) Musical commercials usually sung with the sales message in the verse 51) A style of printing type with letters that generally slant to the right Across: 3) In print ads, a bridge between the headline, the subheads, and the sales ideas presented in the text. it transfers the reader interest to product interest 6) A rough, rapidly produced pencil sketch that is used for trying out ideas8) The text of an advertisement that tells the complete story and attempts to close the sale9) Layout that employs a single, dominant visual that occupies between 60 and 70 percent of an advertisements total area11) A type of commercial consisting of a dramatization of a real-life situation in which the product is tried and becomes the solution to a problem 12) A finished ad that is ready for the printers camera to shoot - to make negatives or plates - according to the publications specifications 16) The artists who use cameras to create visuals for advertisements 18) Actually seen by the camera, as an announcer, a spokesperson, or actor playing out a scene 19) A radio host known to his or her listeners as a credible source 21) A type of headline that includes many of the "how-to" headlines as well as headlines that seek to gain identification for their sponsors by announcing some news or providing some promise of information 23) A gimmick used to dramatize the product benefit and make it memorable, such as the imperial margarine crown or the avon doorbell27) Format for radio and television copywriting resembling a two-column list showing dialogue and/or visuals32) In television advertising, the spoken copy or dialogue delivered by an announcer who is not seen but whose voice is heard 35) A type of body copy in which the advertiser tries to sell an idea or the merits of the organization or service rather than the sales features of a particular product 36) A type of headline that asks the reader a question 39) A product or companys primary graphic identity41) A type of certification mark42) A commercial format in which one person or character presents the product and sales message 44) Text within the body copy of an ad where the credibility and desire steps of the message are presented 46) What tells the whole story and attempts to close the sale 47) An orderly formation of all the parts of an advertisement48) A facsimile of a finished ad with copy set in type and pasted into position along with proposed illustrations. The "comp" is prepared so the advertiser can guage the effect of the final ad 49) A three-dimensional, hand-made layout of a brochure or other multipage advertising piece put together, page for page, just like the finished product will eventually appear 50) The sound portion of a commercial. Right side of script for television commercial 52) Advertising copy that relies on wordplay, humor, poetry, rhymes, great exaggeration, gags, and other tricks or gimmicks53) The words in the leading position of an advertisement - the words that will be read first or that are positioned to draw the most attention 54) A type of headline written to provoke the reader's curiosity so that, to learn more, the reader will read the body copy 55) A type of body copy in which the story is told through a series of illustrations and captions rather than through the use of a copy block alone 56) A standard company statement for advertisements57) A standard company statement 58) A type of TV commercial in which the prodcut is shown in use
 

 

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