Vocab chapter 10 AD Crossword
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
 
 
Down: 1) Visual effects that are created using a computer, resulting in interesting transitions from one scene to another, including fades, wipes, zooms, and flips3) The art of selecting, setting, and arranging type5) The process of converting a script or storyboard into a finished commercial for use on radio, TV, or digital media 7) The final recording of a radio commercial, with all the music, sound, and vocals mixed from which dubs are recorded and sent to radio stations for broadcast8) Manager who oversees the entire production process 9) A uniquely designed set of capital, small capital, and lowercase letters, usually including numerals and punctuation marks12) A category of digital media based on audience size; Where meetings, conferences, and seminars use computer driven multimedia presentations to inform, persuade, remind, and entertain people14) The time when the recording and mixing of a radio commercial takes place 18) Shooting away from the studio. Adds realism 19) The first image on an artboard on which an overlay may be placed 20) The actors in commercials21) Any artwork or type that is comprised of a solid color.23) Printing done on the principle that all colors can be printed by combining the three primary colors - yellow, magenta, cyan - plus black 26) Opaque plastic sheets that film negatives are mounted on in perfect registration29) Channels of communication that join the logic of multimedia formats with the electronic system capabilities and controls of modern telephone. television, and computer technologies31) An element of creative strategy. The whole physical process of producing ads and commercial 35) The systematic process an approved design goes through from concept to final production in a printed medium, such as magazines, newspapers, or collateral materials36) A publications final deadline for supplying printing material for advertisement 37) The final print of a film commercial, along with all the required optical effects and titles, used for review and approval before duplicating 38) The measurement of the space between individual letters of text 39) The edited version of a filmed television commercial mixed with the finished sound track40) Existing music that can be purchased for a specific use 42) The process of converting page art and visuals into materials )generally film negatives and color seperations) needed for printing 44) Outdoor space at a film studio, shielded from undesirable noises.46) In a recording studio, the place where the producer, director, and sound engineer sit, monitoring and controlling all the sounds generated in the sound studio48) The measurement of the space between separate lines of text 49) Related typefaces where the basic design remains the same but in which variations occur in the proporation, weight, and slant of the characters 50) Where, in the printing process, one color overlays the edge of another to keep the paper from showing through 51) Duplicates of radio commercials made from the master tape and sent to stations for broadcast52) On a pasteup, a piece of clear plastic containing a second image from which a second printing plate can be made for color printing 54) Colors, type, or visuals that run all the way to the edge of the page 56) Words superimposed on the picture in a television commercial 58) Copies of a finished television commercial that are delivered to the networks or TV stations for airing Across: 2) Assembling line and halftone negatives into one single negative, which is then used to produce a combination plate 4) Payment to the talent if the commercial is extended beyond its initially contracted run 6) A gimmick used to dramatize the product benefit and make it memorable, such as the imperial Margarine crown or the Avon doorbell10) In typography, the measurement of the size and height of a text character 11) In a sound studio control room, the board that channels sound to the appropriate recording devices and that blends both live and prerecorded sounds for immediate or delayed broadcast13) The method for printing color advertisements with tonal values, such as photographs and paintings.15) A finished ad that is ready for the printers camera to shoot - to make negatives or plates - according to the publications specifications 16) The period of time before the actual recording or shooting of a commercial - the planning phase in commercial production 17) Four separate continous-tone negatives produced by photogrphing artwork through color filters that eliminate all the colors but one 22) The regular charge for talent and music agreed to in the union contract 24) The use of cartoons, puppet characters, or demonstrations of inanimate characters that come to life in television commercials25) The systematic process a layout for an ad or a brochure goes through from concept to final printing. The four major areas are preproduction, production, prepress, and printing and distribution 27) One category of digital media based on audience size, where hundreds of people are in the live audience and millions more are watching at home28) The most popular type group that is distinguished by smaller line or tails called serifs that finish the ends of the main character strokes and by variations in the thickness of the strokes 30) The smaller type used in the body copy of an advertisement 32) The first visual portion of a filmed commercial assembled without the extra effects or dissolves, titles, or supers.33) Area within a field of printed color on a page that is free of ink and allows the papers surface to show 34) For electronic media, the person responsible for keeping the project moving smoothly and under budget, while maintaining the required level of quality through every step of the production process 41) Unusual visual effects created for commercials43) A collection of colors that are premixed according to a formula and given a specific color number 45) The finishing phase in commercial production - the period after the recording and shooting when a radio or TV commercial is edited and sweetened with music and sound effects47) The set type and illustrations or photographs pasted into the exact position in which they will appear in the final ad 53) The basic production technique in television that portrays real people and settings, as opposed to animation 55) A type group that is characterized by a lack of serifs 57) A category of digital media based on audience size; where one person in front of a personal computer can receive multimedia information59) In the preproduction phase, a place to store the various pieces of artwork and ideas that will be generated throughout the process 60) Normal photographic paper produces images in black and white with shades of gray in between 61) A style of typeface used in advertising that is larger and heavier than normal text type 62) Another name for radio commercial 63) Interactive computers in stand-alone cabinets that make information available 24 hours a day even in remote areas
 

 

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