Adv 2 Crossword
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
 
 
Down: 2) Liason between agency and client. Responsible for under standing: clients business, marketing needs, strategy development. Represent clients point of view.3) Answer to the wish of the customer5) Any group that has an actual or potential interest or impact on a companies ability to achieve its objects.6) Whats in it for me?8) The creative summary of the strategy.13) Lets the consumer know that your brand understands him or her better than another.15) Planning more strategic marketing and media issues. Buying media negotiations and implementation. Across: 1) Sum of all the associations about a product, service, or organization that live inside a consumers mind.4) No more than 3 key features of product7) From the view of the consumer, what is going through their mind?9) Creating and producing the print and broadcast adv. Strategy is key: Goals to be accomplished.10) Who are you trying to communicate to?11) Support for the selling proposition is grounded in logic and truth usually by proof points.12) Interpret market environment. Gather and anal research data. Determine customers needs and understand problem. How ad can meet strategic goals, help find solutions.14) How your say it.
 

 

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