Chapter 20 Vocabulary Crossword
                                                   
                                                   
                                                   
                                                   
                                                   
                                                   
                                                   
                                                   
                                                   
                                                   
                                                   
                                                   
                                                   
                                                   
                                                   
                                                   
                                                   
                                                   
                                                   
                                                   
                                                   
                                                   
                                                   
                                                   
                                                   
                                                   
                                                   
                                                   
 
 
Down: 1) keeping the needs of the consumer uppermost in the mind during the design, production, and distribution of a product2) the blend of all decisions related to the four elemetns of marketing-product, price, distribution, and promotion4) consisits of the four stages of slaes and profit performace through which all brands of a product progress: introduction, growth, maturity, and decline5) businesses that buy products from businesses and sell them to other businesses6) occurs when a new product is introduced that is much better or easier to use and customers begin to switch from the old to new product8) when several brands produce the same type of product12) products designed for use by another business13) businesses that sell diretly to final consumers14) products that customers inisit on having and are willing to search for until they find them17) groups of customers with very similar needs to whom the company plans to sell its product19) products that consumers purchase less frequently than convenience goods, usually have a higher price, and require some buying thought20) all attributes, both tangible, and intangible, that customers recieve in exchange for the purchase price21) the amount of money given to acquire a product Across: 1) detailed wirtten description of all marketing activities that a business wants to accomplish, the target markets it wants to serve, the marketing strategy2) the study of a company's current and prospective customers3) providing information to consumers that will assist them in making a decision and persuade themto puchase a product or service7) refers to the type of buyers a business wishes to attract and where those buyers are located9) products designed for personal or home use10) when the product is competing wth many other brands with very similar features11) the set of all activities required to transport and store products and mket them available to customers15) products that customers do not shop for because they do not have a strong need for them16) businesses that emphasize decisons about what and how to produce, and then how to sell them18) businesses that emphasize distribution and promotion to sell their products22) businesses that direct company activities at statisfying customers 23) inexpensive items that consumers purchase regularly without a great deal of thought24) a brand-new product enters the market
 

 

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