Chapter 20 Vocab Crossword
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
                           
 
 
Down: 1) the blend of all decision related to the four elements of marketing-product, price, distribution, and promotion.3) they direct the activities of the company toward satisfying customers.4) 5) decisions about what and how to produce received the most attention.7) refers to the types of buyers a business wishes to attract and where those buyers are located. 9) groups of customers with very similar needs to whom the company plans to sell its product. Across: 2) The study of a company's current and prospective customers. 6) Businesses that buy products from businesses.8) they emphasize widespread distribution and promotion to sell their products.10) keeping the needs of the customer uppermost in mind during the seding, prodution, and distribution of a product. 11) Businesses that sell directly to final consumers.
 

 

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