Vocab chapter 11 AD Crossword
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
 
 
Down: 2) The sharing of advertising costs by the manufacturer and the distributor or retailer 3) In newspaper advertising, the preferred position near the top of the page or on the top of a column next to reading matter.5) A feature of many newspapers (and magazines) that allows advertisers to test the comparative effectiveness of two different advertising approaches by running two different ads of identical size, but different content, in the same or different press runs on the same day6) Samples of eye shadow, blush, lipstick, and other makeup inserted into magazines 7) In newspapers, advertisers earn this discount by running an ad repeatedly in specific time period 8) Listings, often in booklet form, that serve as locators, buying guides, and mailing lists9) The date a magazine is actually issued 12) Free publication, delivered by hand or direct mail or in supermarket racks, consisting almost entirely of local advertising13) A magazine cover or page extended and folded over to fit into the magazine. The gatefold may be a fraction of a page or two or more pages, and it is always sold at a premium 14) A large magazine advertisement (60 percent of the page) placed in the middle of a page and surrounded by editorial matter15) Thorough analysis of circulation procedures, distribution outlets, and other distribution factors by a company such as the Audit Bureau of Circulations (ABC)16) Information - or entertainment-oriented periodicals directed toward people who buy products for their own consumption17) A copy of the completed advertisement that is used to check for final errors and corrections 18) The combination of media types that work together to most effectively deliver an advertisers message19) The number of people who receive a publication, whether through direct purchase or subscription 20) A variation of a display ad designed to look like editorial matter 22) Most major U.S. cities have one of these publications. Typical readership is upscale, professional people interested in local arts, fashion and business25) Newspaper, magazine, and now internet advertisements usually arranged under subheads that describe the class of goods or the need the ads seek to satisfy 26) Often called dailies, these newspapers are publishes at least five times a week, in either morning or evening editions 28) Newspapers that are published once a week and characteristically serve readers in small urban or suburban areas or farm communities with an emphasis on local news and advertising 30) Discounts applied retroactively as the volume of advertising increases throughout the year 32) A newspaper advertising rate that is higher, attributed to the added costs of serving national advertisers 34) The printed ad cut out and sent by the publisher to the advertiser as a proof of the ads print quality and that it was published 39) Magazine ads requiring the use of 3-D glasses40) An ad or brochure which the advertiser prints and ships to the publisher for insertion into a magazine or newspaper 41) With magazines, the circulation figure on which the publisher bases its rates 42) A three-dimensional magazine ad Across: 1) A printed information form listing a publications advertising rates, mechanical and copy requirements, advertising deadlines, and other information the advertiser needs to know before placing an order 4) The promotional arm of the American Newspaper Publishers Association and the nations newspaper industry 10) A half-page of magazine space that is surrounded on two or more sides by editorial matter. This type of ad is designed to dominate a page and is therefore sold at premium price11) Color,type, or visuals that run all the way to the edge of a printed page 21) The highest rate for a one-time insertion into a newspaper 23) The number of copies of a magazine that the publisher expects to sell. If this figure is not reached, the publisher must give a refund to advertisers 24) An organization supported by advertising agencies, advertisers and publishers that verifies circulation and other marketing data on newspapers and magazines for the benefit of its members 27) A publications final deadline for supplying printing material for an advertisement 29) A choice position for a newspaper or magazine for which a higher rate is charges 31) A form submitted to a newspaper or magazine when an advertiser wans to run an advertisement33) In newspapers, advertisers earn this discount by running an ad repeatedly in specific time period 35) For a nominal fee, newspapers carry these legal changes in business, personal relationships, public governmental reports, notices by private citizens and organizations, and financial reports 36) A standard newspaper advertising rate with no discount allowance for large or repeated space buys 37) A newspaper-distributed Sunday magazine 38) Business publications targeted at people with particular job functions that cut across industry lines, such as purchasing magazines43) Magazines targeted to a specific area of the country, such as the West or the South44) The date printed on the cover of a publication 45) Magazines that are distributed throughout a country 46) Newspaper advertisements printed in advance by the advertiser and then delivered to the newspaper plant to be inserted into a specific edition 47) Special rates for newspaper advertising usually offered to local advertisers who sign an annual contract for frequent or bulk-space purchases48) Special newspaper advertising rates offered for placing a given ad in (1) morning and evening editions (2) two or more newspapers owned by the same publisher (3) two or more newspapers affiliated in a syndicate or newspaper group49) Newspapers offered advertisers decreasing rates (calculated by multiplying the number of inches by the cost per inch) as they use more inches50) The rate charged to advertisers who during the year fail to fulfill the amount of space for which they have contracted
 

 

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