Vocab chapter 11R AD Crossword
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Down:
2) A term referring to a newspapers normal discretionary right to place a given ad on any page or in any position it desires in other words, where space permits.3) A copy of the completed advertisement that is used to check for final errors and corrections 4) A form submitted to a newspaper or magazine when an advertiser wans to run an advertisement6) The highest rate for a one-time insertion into a newspaper 7) Magazine ads requiring the use of 3-D glasses9) A free publication mailed to a select list of individuals the publisher feels are in a unique position to influence the purchase of advertised products 10) A system of Standardized newspapers advertisement sizes that can be accepted by all standard-sized newspapers without consideration of their precise format or page size 14) With magazines, the circulation figure on which the publisher bases its rates 16) A newspaper-distributed Sunday magazine 17) Business publications aimed at people in a specific industry; for example, Restaurants and institutions18) Ads that run in the classified section of the newspaper but have larger-size type, photos, art borders, abundant white space, and sometimes colors 19) In newspapers, advertisers earn this discount by running an ad repeatedly in specific time period 20) A printed information form listing a publications advertising rates, mechanical and copy requirements, advertising deadlines, and other information the advertiser needs to know before placing an order 21) A choice position for a newspaper or magazine for which a higher rate is charges 22) Special editions of magazines that are distributed in specific geographic areas 25) Magazines targeted to a specific area of the country, such as the West or the South27) Thorough analysis of circulation procedures, distribution outlets, and other distribution factors by a company such as the Audit Bureau of Circulations (ABC)28) The number of people who receive a publication, whether through direct purchase or subscription 29) For a nominal fee, newspapers carry these legal changes in business, personal relationships, public governmental reports, notices by private citizens and organizations, and financial reports |
Across:
1) Newspaper advertisements printed in advance by the advertiser and then delivered to the newspaper plant to be inserted into a specific edition 5) A magazine cover or page extended and folded over to fit into the magazine. The gatefold may be a fraction of a page or two or more pages, and it is always sold at a premium 8) Special editions of magazines that are distributed to readers who share a demographic trait, such as age, income level, or professional status 11) In newspaper advertising, the preferred position near the top of the page or on the top of a column next to reading matter.12) The sharing of advertising costs by the manufacturer and the distributor or retailer 13) Special rates for newspaper advertising usually offered to local advertisers who sign an annual contract for frequent or bulk-space purchases15) Business publications targeted at people with particular job functions that cut across industry lines, such as purchasing magazines23) Magazines that are distributed throughout a country 24) An ad or brochure which the advertiser prints and ships to the publisher for insertion into a magazine or newspaper 26) The promotional arm of the American Newspaper Publishers Association and the nations newspaper industry 30) The standard newspaper size, measures approximately 22 inches deep and 13 inches wide and is divided into six columns 31) A variation of a display ad designed to look like editorial matter 32) The rate charged to advertisers who during the year fail to fulfill the amount of space for which they have contracted 33) The number of copies of a magazine that the publisher expects to sell. If this figure is not reached, the publisher must give a refund to advertisers 34) A feature of many newspapers (and magazines) that allows advertisers to test the comparative effectiveness of two different advertising approaches by running two different ads of identical size, but different content, in the same or different press runs on the same day35) Listings, often in booklet form, that serve as locators, buying guides, and mailing lists36) Newspaper, magazine, and now internet advertisements usually arranged under subheads that describe the class of goods or the need the ads seek to satisfy 37) The number of people who read a publication in addition to the primary purchases 38) Discounts given to advertisers for purchasing print space or broadcast time in bulk quantities 39) The total number of copies of an average issue of a newspaper or magazine that are distributed through subscriptions and newstand sales 40) An organization supported by advertising agencies, advertisers and publishers that verifies circulation and other marketing data on newspapers and magazines for the benefit of its members 41) The date a magazine is actually issued 42) A half-page of magazine space that is surrounded on two or more sides by editorial matter. This type of ad is designed to dominate a page and is therefore sold at premium price43) A standard newspaper advertising rate with no discount allowance for large or repeated space buys 44) In newspapers, advertisers earn this discount by running an ad repeatedly in specific time period 45) The largest category of magazines, which target business readers and include trade publications for retailers, wholesalers, and other distributors46) Newspapers offered advertisers decreasing rates (calculated by multiplying the number of inches by the cost per inch) as they use more inches47) Type of newpaper advertising that includes copy, illustrations or photographs, headlines, coupons, and other visual components |
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