Chapter 6 marketing vocab Crossword
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
 
 
Down: 1) points in which the business makes contact with customers2) explaining the info so that it has meaning and drawing conclusions that relate to the defined marketing research problem3) identifies the nature of the business and why it exists4) all the products a company has available for customers at 1 time5) when a sales product is tried in a regional, or small, market prior to its final nationwide or worldwide release6) conducted to solve problems8) major events where people in a related industry meet to show their products, exchange ideas, learn latest trends, etc.10) a precisely written document that describes the tactics and strategies that will be used to market a product or service Across: 7) the process by which tactics are implimented9) info gathered about competitors11) when products and tactics should be focused on a target group of customers rather than a broad group12) The way a product or service is differenciated in the minds of customers from other competing products or services
 

 

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