Vocab chapter 12 AD Crossword
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
 
 
Down: 2) A signed and notarized form sent by a television station to an advertiser or agency indicating what spots ran and when 3) The number of households in a market area that own television sets 4) gross impressions expressed as a percentage of a particular markets population 5) Leaving placement of radio spots up to the station in order to achieve a lower ad rate 6) Paying a fee to have a product prominently displayed in a movie or TV show 7) A computation used by media buyers to determine which broadcast programs are the most efficient in relation to the target audience 8) Television sent over airwaves as opposed to over cables 9) A long format television commercial that may run as long as an hour; also called an infomercial 12) A radio advertising package rate that guarentees a certain percentage of spots in the better dayparts 13) The radio stations audience (AQH persons) expressed as a percentage of the total radio listening audience in the area 14) The number of people in the audience multiplied by the number of times an advertisement is delivered to that audience 15) gross impressions expressed as a percentage of a particular markets population 18) Marketing of first-run television programs to local stations free or for a reduced rate because some of the ad space has been presold to national advertisers 19) The geographical areas from which TV stations attract most of their viewers21) A long TV commercial that gives consumers detailed information about a product or service22) The genre of music or other programming style that characterizes and differentiates radio stations from each other 23) Programs produced specifically for the syndication market 25) These services measure the program audience of TV and radio stations for advertisers and broadcasters by picking a represntative sample of the market and furnishing data on the size and characteristics of the viewers or listeners 26) The process by which visual elements of a TV commercial are transferred into the consumers mind by using a similar audio track in its radio counterpart 27) The total number of homes reached by some portion of a TV program28) Several advertisers share sponsorship of a television program 29) The percentage of homes in a given area that have one or more TV sets tuned on at any particular time.30) A common term describing the cost of reaching 1000 people in a medium's audience32) Any of the national television or radio broadcasting chains or companies 34) Commercial time available to advertisers 36) The estimate number of cume persons expressed as a percentage of the total market population 37) Highest level of TV viewing (8 p.m. to 11 p.m.) Across: 1) A proprietary, subscription based method of broadcasting digital audio programs via satellite 10) The presentation of a radio TV program, or an event 11) The availability of programs that originally appeared on networks to individual stations for rebroadcast16) A media scheduling strategy based on a specific combination of broadcast time segments 17) A device (such as Tivo) that is similar to a VCR, but records programs on a hard drive in digital format. Can pause live TV20) The percentage of homes with TV sets in use (HUT) tuned to a specific program 24) The percentage of TV households in an area that are tuned into a specific program 31) The average quarter hour persons estimate expressed as a percentage of the total market population 33) The distribution of an audience into demographic or other categories 35) The four, month-long periods each year when rating services measure all TV markets for station viewing habits and demographic information for the purpose of setting advertising rates38) The morning and afternoon hours when the number of radio listeners is the highest.39) An individual commercial message run between two programs but having no relationship to either40) Lower TV advertising rates that stations charge when the advertiser agrees to allow the station to sell its time to another advertiser willing to pay a higher rate 41) Provides national and regional advertisers with simple administration and low effective net cost per station 42) Radio spots purchased by a local advertiser 43) The total number of different people listening to a radio station for at least one 15 minute segment over the course of a given week, day, or daypart44) A radio term referring to the average number of people who are listening to a specific station for at least 5 minutes during a 15-minute period of any given day part45) TV spots that are aired to compensate for spots that were missed or run incorrectly
 

 

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