Vocab chapter 13 AD Crossword
                                                         
                                                         
                                                         
                                                         
                                                         
                                                         
                                                         
                                                         
                                                         
                                                         
                                                         
                                                         
                                                         
                                                         
                                                         
                                                         
                                                         
                                                         
                                                         
                                                         
                                                         
                                                         
                                                         
                                                         
                                                         
                                                         
                                                         
                                                         
 
 
Down: 2) A type of digital transmission that enables a single wire to carry multiple signals simultaneously. EX cable tv 3) Hypertext markup language. This language allowed for the relatively easy creation of web pages that can be easily linked to all kinds of content, including other web pages or sites 5) Web sites that specialize in providing classified advertisements, often provided for free.7) One of the fastest growing and most effective ways to provide direct mail8) A contractual advertising program, often used in e-commerce, under which a seller pays a manufacturer, marketer, or other business a percentage of the sale price of an item sold 11) A possible exposure of the advertising message to one audience member 12) Internet advertising that utilizes full motion and animated technology such as Flash, Java applets, streaming videos, and interactivity 16) Web pages that provide starting points or gateways to other resources on the internet 17) Small versions of a banner that sometimes look like an icon, and they usually provide a link to an advertisers home page18) The internet equivalent of a media rep firm, ad networks act as brokers for advertisers and Web sites. They pool hundreds or even thousands of Web pages together and facilitate advertising across these pages, thereby allowing advertisers to gain maximum exposure by covering even the small sites20) A method of delivering ads from one central source, or server across multiple web domains22) Web sites that are devoted to finding and retrieving requested information from the Web 24) Little billboards of various sizes that appear when a visitor lands on a particular Web site27) A worldwide network of computer systems that facilitates global electronic communications via e-mail, the web, ftp, and other data protocols 29) Information available on the internet that can be easily accessed with software called a browser.32) Animated screens, often advertisements, which pop up momentarily as the computer searches for and downloads information for a requested Web page. Also known as splash pages40) Unsolicited, mass e-mail advertising for a product or service that is sent by an unknown entity to a purchased mailing list or newsgroup Across: 1) A collection of Web pages on the Web that are linked together and maintained by a company, organization, or individual 4) A term used in reference to a Web user clicking on an ad banner to visit the advertisers site.6) The internet version of word-of-mouth advertising e-mail9) Technology that allows graphics, video, and audio to be included in an e-mail message 10) Digital video discs that have a large amount of storage space 13) Links that are sponsored by the search engine used14) A type of advertising price structure where the advertiser pays based on the number of times a published ad is clicked on 15) Digital media that connect individuals 19) A single word that a user inputs into an internet search engine to reguest information that is similar in subject matter to that word21) A promotional program that focuses on existing clients rather than prospecting for new clients 23) Computer programs that provide computer users with a graphical interface to the internet 25) Ability to track poeples behaviour on the internet 26) A facsimile of a finished ad with copy set in type and pasted into position along with proposed illustrations. Prepared so the advertiser can guage the effect of the final ad28) The presentation of a radio or TV program, or an event, or even a Web site by a sole advertiser 30) A personal audience venue where people can personally guide TV programming through a remote control box while watching TV31) In internet advertising the number of clicks on an advertisement divided by the number of ad requests.33) Web sites that are devoted to finding and retrieving requested information from the Web 34) Characterized by many different hubs and links, which allows continuous communication even if some connections stop working 35) A listing of sites produced by using a search engine 36) A supplement to a Web site that is typically singular in focus and delivers on the current advertising message 37) How media content was traditionally delivered.38) Small pieces of information that get stored on your computer when you download certain websites 39) Documents or files, written in HTML, that are stored on a Web server and can be viewed over the internet using a Web browser 41) The Web page that a person reaches when clicking on a search engine listing or ad42) Common rules for linking and sharing information
 

 

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