Vocab chapter 14 AD Crossword
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2) One-Sheet, two sheet, and three sheet posters in many bus, subway, and commuter train stations as well as in major train and airline terminals. They are usually custom designed and include such attention getters as floor displays, island showcases, illuminated signs4) A transit advertisement, normally 11 by 28 inches, placed in a wall rack above the windows of a bus 5) A smaller type of outdoor advertising, often used in urban areas, close to the point of purchase 6) A cross between traditional billboards and transit advertising; some specially designed flatbed trucks carry long billboards up and down busy thoroughfares8) The basic unit of sale for billboards or posters is 100 gross rating points daily. One rating point equals 1 percent of a particular markets population 9) A type of direct-mail list, composed of people who have responded to the direct-mail solicitations of other companies, especially those whose efforts are complementary to the advertisers10) Large, outdoor billboards meant for long-term use that work best where traffic is heavy and visibility is good. 11) A tradiitonal term referring to the relative number of outdoor posters used during a contract period, indicating the intensity of market coverage12) A type of outdoor advertising consisting of ready-made 30-sheet posters, available in any quantity and often featuring the work of first-class artists and lithographers 13) A unit of purchase in transit advertising where one card will appear in each vehicle in the system 14) Transit advertisements of varying sizes, positioned in the bulkhead16) The basic outdoor advertising structure; it consists of blank panels with a standardized size and border. Its message is first printed on large sheets of paper and then mounted by hand on the panel17) New satellite-based system whereby outdoor advertising companies give their customers the exact latitude and longitude of particular boards18) Advertising in movie theaters20) An out-of-home medium that includes three separate media forms inside card; outside posters; and station, and terminal posters22) Giant electronic signs that usually incorporate movement, color, and flashy graphics to grab the attention of viewers in high-traffic areas23) Cards sent by advertisers to announce sales, offer discounts, or otherwise generate consumer traffic 24) A promotional product, usually imprinted with an advertisers name, message, or logo, that is distributed free as part of a marketing communications program 26) In transit advertising, internally illuminated two-sided posters positioned on the roofs of taxis or on door or rear27) An item offered for free or at a bargain price to encourage the consumer to buy an advertised product 37) In transit advertising, all the inside space on a group of buses, giving the advertiser complete domination |
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1) Media such as outdoor advertising (billboards) and transit advertising (bus and car cards) that reach prospects outside their homes3) A type of return mail that enables the recipient of direct-mail advertising to respond without paying postage7) Internal and external publications by business organizations, including stockholder reports, newsletters, consumer magazines, and dealer publications15) Any type of direct-mail piece that can travel by mail without an envelope. Usually folded and secured by a staple or a seal, self-mailers have a special blank space for the prospects name and address19) Reference books mailed to prospective customers that list, describe, and often picture the products sold by a manufacturer, wholesaler, jobber, or retailer21) Advertisements enclosed in the monthly customer statements mailed by department stores, banks, utlilities, or oil companies 25) An out-of-home medium in the form of billboards28) Large, heavy-stock fliers, often folded and sent out as self-mailers29) A form of direct-mail advertisement, larger than a folder and sometimes used as a window display or wall poster in stores. can be folded into a compact size and inserted into mailer30) Electronic mail messages transmitted electronically between computers31) A form of out-of-home media, where advertisers can buy space on bus shelters and on the backs of bus-stop seats32) In transit advertising, pads of business reply cards or coupons, affixed to interior advertisements for an extra charge that allows passengers to request more detailed information 33) Sales materials printed on heavier paper and featuring color photographs, illustrations, and typography 34) All forms of advertising sent directly to prospective customers without using one of the commercial media forms35) A type of direct-mail list that has been compiled by another source, such as lists of automobile owners, union members, and so forth. it is the most reasily available type of list but offers the lowest response rate36) An advertising program under which all the advertising in and on a train is from a single advertiser.38) A firm that stuffs envelopes, affixes labels, calculates postage, sorts pieces into stacks or bundles, and otherwise prepares items for mailing 39) A bus roof sign, which is actually a full-color transparency backlighted running the length of the bus40) A company's most important and valuable direcct-mail list, which may contain current, recent, and long-past customers or future propects41) The integration of advertising into a message delivery mechanism so effectively that the product is being promoted while the audience is being entertained42) The most common form of direct mail. Sales letters may be typeset and printed, or computer generated 43) Signs that display text and graphic messages similar to the big screens in sports stadiums. 44) Direct mail advertising that utilizes three dimensional shapes and unusual materials45) A special transit advertising buy that covers the entire exterior of a bus, including the front, rear, sides, and top46) The variety of transit advertisements appearing on the outside of buses, including king size, queen size, travelling display, rear of bus, and front of bus |
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