Vocab chapter 15 AD Crossword
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
 
 
Down: 1) Buying simultaneous airtime on all four television networks 3) Where, when, and how advertising should appear 4) The percentage of a product categorys total U.S. sales in an area divided by the percentage of total U.S. population in the area 5) A possible exposure of the advertising message to one audience member 6) An effect achieved when the sum of the parts is greater than that expected from simply adding together the individual components 8) The percentage of a brands total sales in an area divided by the total population in the area11) The average number of times a person must see or hear a message before it becomes effective 12) The point at which an advertising message has been seen or heard so often that it starts to irritate consumers and therefore loses its effectiveness13) The duration of an advertising message or campaign over a given period of time 15) A consideration in selecting media based on the mediums ability to motivate people to act. Positive factors include prestige, good quality reproduction, timelines, and editorial relevance 17) The total audience delivery or weight of a specific media schedule. One rating point equals 1 percent of a particular markets population 18) The number of times the same person or households is exposed to a vehicle in a specified time span 20) Groups of potential customers who share a common interst, need, or desire22) The overall strategy of selecting and scheduling media vehicles to achieve the desired reach, frequecy, and continuity objectives28) A consideration in selecting media based on the degree of attention paid to ads in particular media by those exposed to them 29) The elements of the media mix that include markets, money, media, mechanics, and methodology 33) A media scheduling method for promoting high-ticket items that require careful consideration, such as running the same commercial every half-hour on the same network in prime time 38) The percentage of homes or individuals exposed to an advertising medium 39) A plural form of medium, referring to communications vehicles paid to present an advertisement to their target audience 40) In media planning, one of the five elements in the media mix Across: 2) A common term describing the cost of reaching 1,000 people in a mediums audience 7) The total number of different people or households exposed to an advertising schedule during a given time 8) A scheduling technique in which the advertiser floods the airwaves for one day on both cable and network channels to make it virtually impossible to miss the ads 9) Definitions of the specific types of people the advertiser wants to reach 10) A term used to describe the quality of exposure. It measures the number or percentage of the audience whe receive enough exposures for the message to truly be received13) A statistical measure of a print mediums audience; includes subscription and vendor sales and primary and secondary readership14) The cost of reaching the target audience through a particular medium as opposed to the cost of reaching the mediums total circulation16) The value of a medium determined by how well it exposes an ad to the target audience 19) Person responsible for negotiating and contracting the purchase of advertisement space and time in various media 21) A simple computation used by media buyers to determine which broadcast programs are the most efficient in relation to the target audience 23) The total number of people exposed to a particular medium24) The total of all the audiences delivered by a media plan 25) Mixing continuity and fighting strategies in media scheduling26) Using a combination of advertising media vehicles in a single advertising campaign 27) One of the five Ms of the media mix; dealing creatively with the available advertising media options 30) A method of scheduling media in which advertising runs steadily with little variation 31) The process that directs advertising messages to the right people in the right place at the right time 32) Households with TV sets34) The total size of the audience for a set of ads or an entire campaign 35) A gaphical representation of the relationship between advertising levels and sales results 36) The number of people who read a magazine without actually buying it 37) The cost per thousand to expose a message to the target audience rather than to the total circulation 41) A possible exposure of an advertising message to one audience member 42) Particular media programs or publications43) An intermittent media scheduling pattern in which periods of advertising are alternated with periods of no advertising at all 44) Variable usde to determine the total reach of a given print medium. RPC is multiplied by the number of vendor and subscription sales to determine the total audience size
 

 

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