Vocab chapter 15 AD Crossword
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
 
 
Down: 1) Mixing continuity and fighting strategies in media scheduling2) A statistical measure of a print mediums audience; includes subscription and vendor sales and primary and secondary readership3) A consideration in selecting media based on the mediums ability to motivate people to act. Positive factors include prestige, good quality reproduction, timelines, and editorial relevance 5) The duration of an advertising message or campaign over a given period of time 6) A plural form of medium, referring to communications vehicles paid to present an advertisement to their target audience 7) A possible exposure of the advertising message to one audience member 8) The total size of the audience for a set of ads or an entire campaign 11) A possible exposure of an advertising message to one audience member 12) The percentage of a product categorys total U.S. sales in an area divided by the percentage of total U.S. population in the area 14) The process that directs advertising messages to the right people in the right place at the right time 16) An effect achieved when the sum of the parts is greater than that expected from simply adding together the individual components 21) In media planning, one of the five elements in the media mix23) Variable usde to determine the total reach of a given print medium. RPC is multiplied by the number of vendor and subscription sales to determine the total audience size24) A term used to describe the quality of exposure. It measures the number or percentage of the audience whe receive enough exposures for the message to truly be received27) The value of a medium determined by how well it exposes an ad to the target audience 28) The elements of the media mix that include markets, money, media, mechanics, and methodology 32) Particular media programs or publications37) The percentage of homes or individuals exposed to an advertising medium 38) The cost per thousand to expose a message to the target audience rather than to the total circulation Across: 4) Person responsible for negotiating and contracting the purchase of advertisement space and time in various media 9) Households with TV sets10) The total number of different people or households exposed to an advertising schedule during a given time 13) A simple computation used by media buyers to determine which broadcast programs are the most efficient in relation to the target audience 15) The total of all the audiences delivered by a media plan 17) The point at which an advertising message has been seen or heard so often that it starts to irritate consumers and therefore loses its effectiveness18) A common term describing the cost of reaching 1,000 people in a mediums audience 19) Groups of potential customers who share a common interst, need, or desire20) Definitions of the specific types of people the advertiser wants to reach 22) A consideration in selecting media based on the degree of attention paid to ads in particular media by those exposed to them 25) The total audience delivery or weight of a specific media schedule. One rating point equals 1 percent of a particular markets population 26) The average number of times a person must see or hear a message before it becomes effective 29) Where, when, and how advertising should appear 30) A scheduling technique in which the advertiser floods the airwaves for one day on both cable and network channels to make it virtually impossible to miss the ads 31) The total number of people exposed to a particular medium33) The cost of reaching the target audience through a particular medium as opposed to the cost of reaching the mediums total circulation34) The number of times the same person or households is exposed to a vehicle in a specified time span 35) One of the five Ms of the media mix; dealing creatively with the available advertising media options 36) A method of scheduling media in which advertising runs steadily with little variation 39) A gaphical representation of the relationship between advertising levels and sales results 40) Buying simultaneous airtime on all four television networks 41) An intermittent media scheduling pattern in which periods of advertising are alternated with periods of no advertising at all 42) Using a combination of advertising media vehicles in a single advertising campaign 43) The overall strategy of selecting and scheduling media vehicles to achieve the desired reach, frequecy, and continuity objectives44) The number of people who read a magazine without actually buying it 45) The percentage of a brands total sales in an area divided by the total population in the area46) A media scheduling method for promoting high-ticket items that require careful consideration, such as running the same commercial every half-hour on the same network in prime time
 

 

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