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VocabTest.com Material
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Marketing Crossword
Down
:
1) one thing that makes a product different than any other that marketers think consumers will buy the product even though it may seem no different from many others just like it.
2) a set of actual and potential buyers and sellers of goods
3) A name, term, sign, symbol or design, or a combination of them, which is intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors
4) promoting a product through continued advertising, promotions, public relations and sales
5) any form of non-paid commercially significant or editorial comment about ideas, products or institutions.
6) trying to understand the customer’s needs and developing an appropriate product or service and selling the same
10) A business undertaking or an entire organization rather than a unit or sub-division.
Across
:
7) A person who is skilled at identifying new products (or new methods of production), setting up operations, marketing the products and arranging the financing of the operations.
8) market research to find out, for example, what groups of potential customers exist, what their needs are, which of those needs you can meet, how you should meet them, etc.
9) the behavior customers’ exhibit when they make frequent news repeat purchases of a brand
11) one’s product different in some manner from those of competitors, no matter how small the differentiation may be
12) any paid form of non-personal presentation and promotion of goods, services or ideas by an identified sponsor
13) a firm’s sales efforts and includes the function of informing, persuading and influencing the purchase decision of current and prospective customers with the object of increasing sales and profits
14) set of people and firms involved in the transfer of title to a product as the product moves from producer to ultimate consumer or business user.
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