Quiz3 Crossword
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Down:
1) brief message exposure; environmental impact3) upscale audience; reader involvement; long issue life5) background message; audio only; brief message life; fragmented audience6) high cost; brief exposure; ad clutter7) dynamic, higher recall levels, national coverage, audience guarentees, national or market by market buying8) More efficient, higher rated than Cable TV with less CPMs, loyal/enthusiastic audiences9) builds reach and frequency quickly, reaches a mobile, on the go audience, extend imagery, local flavor to print campaigns, 24-7 visibility, close proximity to point of purchase11) programming which is transmitted to households via cables, fiber optics, or satellites; receive their distribution through their affiliation with cable companies (MSOs, Multiple Systems Operators); Time Warner Cable, Media One, Comcast |
Across:
2) chain of local stations over which programs and commercials are carried “in pattern”; any group of local television stations electronically joined to broadcast the same programs, usually simultaneously; ABC, CBS, NBC, Fox, UPN, WB4) of programming; the program can/will run at a different time in every single market; talk shows, game shows, and reruns8) TV inventory that is purchased one market (city, town) at a time10) brief message life; active readers; weaker color capabilities12) long lead time; High CPMs13) niche program opportunity, technological advances (product placement, sponsored shows)14) merchandising value, promotional opportunities, tailor messages for different station formats; satellite and internet radio15) provide retail support in local markets, timely environment, track local promotion or coupon redemption, regional capabilities16) works for products not available nationwide, flexible, efficient |
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