Quiz3 Crossword
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Down:
1) brief message exposure; environmental impact2) of programming; the program can/will run at a different time in every single market; talk shows, game shows, and reruns4) merchandising value, promotional opportunities, tailor messages for different station formats; satellite and internet radio6) long lead time; High CPMs7) provide retail support in local markets, timely environment, track local promotion or coupon redemption, regional capabilities8) chain of local stations over which programs and commercials are carried “in pattern”; any group of local television stations electronically joined to broadcast the same programs, usually simultaneously; ABC, CBS, NBC, Fox, UPN, WB9) niche program opportunity, technological advances (product placement, sponsored shows) |
Across:
1) builds reach and frequency quickly, reaches a mobile, on the go audience, extend imagery, local flavor to print campaigns, 24-7 visibility, close proximity to point of purchase3) dynamic, higher recall levels, national coverage, audience guarentees, national or market by market buying5) works for products not available nationwide, flexible, efficient9) programming which is transmitted to households via cables, fiber optics, or satellites; receive their distribution through their affiliation with cable companies (MSOs, Multiple Systems Operators); Time Warner Cable, Media One, Comcast10) TV inventory that is purchased one market (city, town) at a time11) brief message life; active readers; weaker color capabilities12) More efficient, higher rated than Cable TV with less CPMs, loyal/enthusiastic audiences13) background message; audio only; brief message life; fragmented audience14) upscale audience; reader involvement; long issue life15) high cost; brief exposure; ad clutter |
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