Ch1314 Crossword
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
 
 
Down: 1) A channel that outsiders find difficult to access.2) Whether a firm should make or buy component parts.4) Many retailers supply a market with no one having a major share.6) Management philosophy that takes as its central focus the need to improve the quality of a company's products and services.7) Aggressive pricing designed to increase volume and help the firm realize experience curve economies.8) Flexible manufacturing technology in which a grouping of various machine types, a common materials handler, and a centralized cell controller produce a family of products.11) The level of output at which most plant-level scale economies are exhausted.14) An asset designed to perform a specific task, whose value is significantly reduced in its next-best use.15) The production of a variety of end products at a unit cost that could once be achieved only through mass production of a standardized output.17) Pricing aimed at giving a company a competitive advantage over its rivals.18) When a large change in price produces only a small change in demand.24) The amount of other messages competing for a potential consumer's attention.26) Certification process that requires certain quality standards must be met. Across: 3) When the receiver of the message evaluates the message based on the status or image of the sender.5) The flow of skills and product offerings from foreign subsidiary to home country and from foreign subsidiary and foreign subsidiary.9) A few retailers supply most of the market.10) The number of intermediaries that a product has to go through before it reaches the final consumer.12) Choices about product attributes, distribution strategy, communication strategy, and pricing strategy that a firm offers its targeted marketers.13) Logistics system designed to deliver parts to a production proces as they are needed, not before.16) The extent to which the place of manufacturing influences product evaluations.19) Manufacturing technology designed to improve job scheduling, reduce setup time, and improve quality control.20) Activities involved in creating a product.21) Occurs when a pricing strategy in one market may have an impact on a rival's pricing strategy in another market.22) A marketing strategy emphasizing personal selling rather than mass media advertising.23) Identifying groups of consumers whose purchasing behavior differs from others in important ways.25) When a small change in price produces a large change in demand.27) The procurement and physical transmission of material through the supply chain, from suppliers to customers.28) A marketing strategy emphasizing mass media advertising as opposed to personal selling.29) A measure of how responsive demand for a product is to changes in price.30) Reducing prices below fair market value as a competitive weapon to drive weaker competitors out of the market ("fair" being cost plus some reasonable profit margin).31) Statistically based methodology for improving product quality.32) The expertise, competencies, and skills of established retailers in a nation, and their ability to sell and support the products of international businesses.
 

 

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