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Down: 1) A market segmentation approach is where the marketer aims its effort at two or more segments, developing a marketing strategy for each. 2)  Making products available to customers in the quantities desired. 3) A persuasive form of communication that attempts to expedite a marketing exchange by influencing individuals, groups, and organizations to accept goods, services, and ideas. 4) A systematic, objective process of getting information about potential customers to guide marketing decisions. Across: 5) A collection of individuals, groups, or organizations who share one or more characteristics and thus have relatively similar product needs and desires. 6)  Marketing information that is observed, recorded, or collected directly from respondents. 7) The four marketing activities- product, price, promotion and distribution - that the firm can control to achieve specific goals within a dynamic marketing environment. 8) A value placed on an object exchanged between a buyer and seller. 9)  Information that is compiled inside or outside an organization for some purpose other than changing the current situation. 10) A collection of individuals, groups, or organizations who share one or more characteristics and thus have relatively similar product needs and desires.
 

 

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