Vocab Unit 4 Part 1 Crossword
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
 
 
Down: 1) Company that sells to individual people.2) Goals that are Specific, Measurable, Achievable, Realistic, and Timely.6) Reasons customers choose to buy a product.8) A limited number of customers within a market who are the most likely to buy a product or service. Many entrepreneurs will focus their efforts on marketing to these groups.17) A potential group of customers–people or businesses–who are willing and able to purchase a particular product or service. Across: 3) Short statement that summarizes all the benefits a company gives to its customers.4) Customer behavior in purchasing the product or service5) What a product does and how it appears to the senses (sight, sound, taste, smell, and touch).7) Detailed description of your customer segment’s characteristics.9) Company that sells to other companies.10) Objective social and economic facts about people11) Data involving the location of the customer12) Process of creating a strong image for your product; a way of influencing customers to distinguish your brand’s characteristics from those of the competition.13) A way of presenting your business to your customers.14) A limited number of customers within a target market grouped by shared common characteristics. Many entrepreneurs will do this for specific marketing purposes.15) The five main strategy areas that a business may use in its marketing plan. These are sometimes referred to as the Five P’s: people, product, place, price, promotion.16) Psychological characteristics, attitudes, beliefs, and interests18) A detailed guide with two parts: marketing goals and the strategies for reaching your goals. 19) Grouping of customers within a particular market that has one or more things in common. A target market usually contains more than one market segment.
 

 

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