Chapter 7 marketing Crossword
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
                                                          
 
 
Down: 1) Service variability means that the quality of services does not depend on who provides them. True False 2) Which of these Ps of the services marketing mix recognizes that service experiences usually involve interconnecting elements that play out over time? Process Physical evidence Place Promotion People 3) Financial services company YourFuture paints potential clients a picture of their dream life in retirement. This is an example of positioning the brand using a ________. benefit deliverable product attribute service attribute physical asset 5) Susan has been redecorating her new condo for a year. She is carefully selecting every item. Susan finds an oriental rug that matches her color scheme and décor perfectly and purchases it immediately without engaging in comparison shopping. This is an example of a(n) ________. convenience product specialty product capital product industrial product shopping product 7) Xenon, a leading consumer-electronics manufacturing company, markets its products under the company's own brand name. In this case, Xenon has sponsored its products by promoting them as ________ brands. national licensed distributor private store 9) Orienting and motivating customer-contact employees and supporting service people to work as a team to provide customer satisfaction is known as ________ marketing. social internal differentiated interactive organizational 10) When a product is free from defects and consistently delivers a targeted level of performance it possesses ________. consistency conformance quality price quality a value proposition total quality 13) Little Rock, Arkansas is the former home of President Bill Clinton when he was a sitting governor of the state. His presidential library is located in Little Rock and the city uses this connection to generate tourism. This is an example of ________ marketing. place social person organization idea 14) Service variability means that the quality of services does not depend on who provides them. True False 16) Which of the following is an industrial product categorized under materials and parts? Factory Generator Cement Coal Drill presses 17) A company adding new features to a product will most likely assess each feature's value to customers relative to its ________. benefits to the company performance in the market cost to the company benefits to the supplier cost to the customers 19) A company's product mix has four important dimensions. Which is NOT one of the dimensions? Width Length Depth Consistency Weight 20) To differentiate their offerings beyond simply making products and delivering services or solutions, businesses are creating and managing customer experiences with their brands or companies. True False 22) The U.S. government's Smokefree campaign, which encourages people to avoid or stop smoking, is an example of ________ marketing. traditional green social person non-profit 27) ________ simply describes the appearance of a product. Filling Strengthening Widening Mixing Style 29) ________ consist(s) of using traditional business marketing concepts and tools to encourage behaviors that will create individual and societal well-being. Brand equity Customer experiences Brand extension Social marketing Customer solutions 30) To differentiate their offerings beyond simply making products and delivering services or solutions, businesses are creating and managing customer experiences with their brands or companies. True False 31) Clorox sells five major product lines including cleaning, household, lifestyle, professional, and international. Together the product lines make up Clorox's ________. product assemblage product length product consistency product mix product depth 33) A ski resort has 22 chalets. The unreserved chalets cannot be stored for later sale or use. This is an example of which service characteristic? Tangibility Variability Inseparability Intangibility Perishability 38) Services now account for ________ percent of the U.S. gross domestic product (GDP). almost 10 just under 50 close to 20 exactly 90 more than 75 41) ________ are viewed by customers as an important part of the product and add value and meaning well beyond a product's physical attributes. Symbols Styles Patents Designs Brands 43) ________ products are usually distributed through fewer stores and online outlets but with deeper sales support to help customers make decisions. Shopping Unsought Capital Convenience Secondary 44) Denta Clean's decision to add a whitening toothpaste to its current line of toothpastes is an example of product line ________. strengthening widening filling stretching mixing 46) Service variability means that the quality of services does not depend on who provides them. True False 48) To differentiate their offerings beyond simply making products and delivering services or solutions, businesses are creating and managing customer experiences with their brands or companies. True False Across: 2) ________ marketing helps someone build their reputation which can lead to product endorsements. Idea Person Organization Social Segmented 4) Service variability means that the quality of services does not depend on who provides them. True False 6) ________ occurs when two established brand names of different companies are used on the same product. Co-branding Franchising Private branding Brand positioning Licensing 8) The ________ links service firm profits with employee and customer satisfaction. profit margin return on marketing investment finance division service value circle service profit chain 11) Service variability means that the quality of services does not depend on who provides them. True False 12) ________ products are consumer products and services with unique characteristics or brand identifications for which a significant group of buyers is willing to make more effort than usual to purchase. Convenience Unsought Intangible Specialty Obsolete 15) Which of these product categories would be an example of raw materials that will likely be used to produce other products? Capital items Augmented products Supplies and services Farm products Shopping products 18) Sam's Club, a national warehouse club affiliated with Walmart, sells its own brand of items across all categories. Such items are considered ________ brands. manufacturer's private extended licensed national 21) Business advisory services such as legal or advertising are classified under which category of industrial products? Supplies and services Capital items Specialty products Raw materials Materials and parts 23) Brand ________ is the differential effect that knowing the brand name has on a customer's emotions, attitudes, and behaviors related to the product and its marketing. equity esteem perception capital personality 24) Which of the following is an example of a shopping product? Cereal Life insurance Soft drink Designer clothes Washing machine 25) To differentiate their offerings beyond simply making products and delivering services or solutions, businesses are creating and managing customer experiences with their brands or companies. True False 26) Sportware, a leading shoe manufacturer, markets sneakers under the brand name "Athletix" and dress shoes under the brand name "Cameo" in order to target the two different market segments. What branding strategy is most likely being used by Sportware? Line extensions Brand extensions Multibrands New brands Co-brands 28) Which of these Ps of the services marketing mix recognizes that service experiences usually involve interconnecting elements that play out over time? Process Physical evidence Place Promotion People 32) Service variability means that the quality of services does not depend on who provides them. True False 34) Life insurance and preplanned funeral services are classic examples of ________ products. convenience capital specialty shopping unsought 35) To differentiate their offerings beyond simply making products and delivering services or solutions, businesses are creating and managing customer experiences with their brands or companies. True False 36) ________ products are usually low priced, and marketers place them in many locations to make them readily available to customers. Specialty Unsought Industrial Shopping Convenience 37) A&B's Smarter Planet campaign markets A&B as a company that provides innovative solutions that improve the world's IQ. This activity of A&B is an example of ________ marketing. diversified segmented organization horizontal vertical 39) Which of the following is a service? A massage A bottle of shampoo A fluffy bathrobe A jar of face cream A hair dryer 40) Service variability means that the quality of services does not depend on who provides them. True False 42) Flores Fashions promotes its clothing by emphasizing the durability and quality of the fabrics it uses. The company has positioned its brand based on ________. brand loyalty product benefits beliefs and values product attributes market share 45) Market offerings with a strong sensory or emotional component that play out over time are known as ________. pure tangible goods customer experiences industrial products customer solutions pure intangible goods 47) To differentiate their offerings beyond simply making products and delivering services or solutions, businesses are creating and managing customer experiences with their brands or companies. True False 49) ________ are products purchased for further processing, use in conducting a business, or resale. Specialty products Convenience products Unsought products Shopping products Industrial products 50) Many companies are taking a ________ approach, viewing quality as an investment and holding quality efforts accountable for bottom-line results. quality level total quality management performance quality conformance quality return-on-quality 51) ________ occurs when a company uses its existing brand name for new forms, colors, sizes, ingredients, or flavors of an existing product category. Private labeling Clustered branding A brand extension A line extension Co-branding 52) Traditionally, companies paid little attention to ________, focusing simply on holding and protecting the product at the lowest possible cost. labeling licensing packaging positioning branding
 

 

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