Chapter 8 Crossword
                                                        
                                                        
                                                        
                                                        
                                                        
                                                        
                                                        
                                                        
                                                        
                                                        
                                                        
                                                        
                                                        
                                                        
                                                        
                                                        
                                                        
                                                        
                                                        
                                                        
                                                        
                                                        
                                                        
                                                        
                                                        
                                                        
                                                        
                                                        
 
 
Down: 1) Gershwin, a musical toy for toddlers, is in the maturity stage of the product life cycle, and Gershwin managers have decided to modify the product. What will Gershwin managers most likely do to achieve this goal? Launch an online advertising campaign Offer coupons for the toy Change distributors Change the packaging of the toy Cut prices of the toy to attract new customers 2) The Dairy Bar, a national soft-service ice cream retailer, buys cones from Cones & More. Cones & More is an important resource for marketplace information. They're considered a(n) ________ source of new product ideas for the Dairy Bar. entrepreneurial external analytical internal competitive3) In the ________ stage, educating the market remains a goal, but now the company must also meet the competition. maturity commercialization decline introduction growth 5) The first part of the marketing strategy statement described the target market and planned value proposition. True False 6) A firm's own new product development efforts do NOT include ________. creating original products making new brands through a firm's own product development improving products modifying products buying a patent 7) Fashions are temporary periods of unusually high sales driven by consumer enthusiasm and immediate product or brand popularity. True False 9) With ________ new product development, each stage of the process is completed before moving onto the next, while with ________ new product development, departments work together and overlap the steps to save time and increase effectiveness. sequential; customer-based sequential; team-based customer-based; sequential team-based; sequential team-based; customer-based 10) The style, ease of use, and multi-blade technology of Gillette's Fusion razor system is a ________ that has favorably impacted consumer perceptions about other new products sold by the company. product image product audit product feature product framework product concept 12) The first part of the marketing strategy statement described the target market and planned value proposition. True False 13) Flurrbies, a line of winter accessories by a leading fashion label, quickly fell in and out of favor with customers. Flurrbies represents an example of a ________. drift fashion form style fad 15) The first part of the marketing strategy statement described the target market and planned value proposition. True False 17) Using ________, researchers measure consumer responses to new products and marketing tactics in laboratory stores or virtual online shopping environments. concept development controlled test markets simulated test markets business analysis standard test markets 19) Fashions are temporary periods of unusually high sales driven by consumer enthusiasm and immediate product or brand popularity. True False 20) Deciding on introduction timing is a part of which stage of new product development? Test marketing Business analysis Commercialization Idea screening Product development 21) New product development starts with ________. idea screening idea generation concept development market strategy development concept testing 22) To determine whether a product can move to the development stage, a ________ is conducted to see if the sales, costs, and profit projections for a new product satisfy the company's objective. concept analysis business analysis portfolio analysis vendor analysis SWOT analysis 26) The marketing strategy statement consists of ________ parts. five two three ten four 29) Which stage of the PLC normally lasts longer than the other stages? Idea generation Maturity Growth Product development Introduction 32) The first part of the marketing strategy statement described the target market and planned value proposition. True False 34) Fashions are temporary periods of unusually high sales driven by consumer enthusiasm and immediate product or brand popularity. True False 38) The first part of the marketing strategy statement described the target market and planned value proposition. True False Across: 3) In the ________ stage, educating the market remains a goal, but now the company must also meet the competition. maturity commercialization decline introduction growth 4) Some firms may create ________ programs to reward individuals who contribute the best new product ideas. lottery box systems recognition programs promotion and pay raise innovation management systems innovation labs 8) The first part of the marketing strategy statement described the target market and planned value proposition. True False 11) In the new product development process, ________ is the step directly after idea screening. business analysis marketing strategy development commercialization concept development and testing idea generation 14) ________ means buying a whole company, a patent, or a license to produce someone else's product. Crowdsourcing Idea screening Acquisition New product development Commercialization 16) Idea screening ________. is the first step in new product development involves developing an idea into a plan helps spot good ideas and drop poor ones means testing out theoretical concepts aims to create a large number of ideas 18) If the product concept passes the business test, it next moves to ________. market strategy development idea screening commercialization test marketing product development 23) Companies that engage their customers in new product development and innovation tend to have ________ when new products are introduced relative to firms that do not engage customers in the innovation process. four to five times higher sales lower distribution costs surprisingly lower sales twice the return on assets five times the profitability 24) The first part of the marketing strategy statement described the target market and planned value proposition. True False 25) An innovation management system will result in ________. an innovation-oriented company culture a more diverse workforce higher employee turnover as jaded employees leave very few ideas worth pursuing automatically higher profits 27) Foods International is developing a new gluten-free, chili-flavored pretzel. The marketing strategy for the product has already been developed and presented to top management. Several prototypes were also formulated by the company's R&D team. The final prototype is now being tested rigorously to ensure that it passes FDA standards. Once approved, the next step will most likely be ________. portfolio analysis business analysis internal marketing commercialization test marketing 28) The first part of the marketing strategy statement described the target market and planned value proposition. True False 30) Foods International is developing a new gluten-free, chili-flavored pretzel. The marketing strategy for the product has already been developed and presented to top management. Several prototypes were also formulated by the company's R&D team. The final prototype is now being tested rigorously to ensure that it passes FDA standards. Once approved, the next step will most likely be ________. portfolio analysis business analysis internal marketing commercialization test marketing 31) Use the information below to answer the following questions. Micah's Food Service is adding another catering vehicle to her fleet that she will use for festivals, county fairs, and other events. The new food service truck will cost $150,000 equipped with all the food preparation appliances. Her variable costs per meal served will average $8 each. She expects to sell an average of 1,200 meals per week out of the new truck given her current event schedule. The average price per meal Micah charges is $15. What is Micah's break-even level of unit sales or break-even volume? 21,429 meals 17,090 meals 13,562 meals 41,345 meals 52,141 meals 33) Fashions are temporary periods of unusually high sales driven by consumer enthusiasm and immediate product or brand popularity. True False 35) U.S. ________ protect intellectual property. product warranties product liability anti-monopoly laws antitrust laws patent laws 36) Evans and Hills, a beverages manufacturing company, has developed a new line of specialty teas and is seeking regular input from the test marketing process. To facilitate this process, the firm uses BuyerScan, a software that generates store-by-store, week-by-week reports on the actual sales of tested products and the impact of in-store and in-home marketing efforts. Which of the following approaches does this scenario illustrate? Controlled test markets Direct commercialization Inventory tracking Simulated test markets Standard test markets 37) A detailed version of a product idea stated in meaningful consumer terms is a ________. product idea product image product feature product concept product framework 39) Sleek Designs Inc. is producing its first eReader. The company is striving to overcome some of the issues communicated by customers about competitive products including screen glare and product bulkiness. Sleek Designs Inc. is using a ________ approach in their new product development process. sequential customer-centered systematic supply/demand team-based 40) Doggie World tested an idea for a new chew toy that would entertain dogs while simultaneously cleaning their teeth. Dog owners were pleased with the results. The next stage in developing the new product concept is ________. test marketing product development business analysis marketing strategy development idea screening 41) Fashions are temporary periods of unusually high sales driven by consumer enthusiasm and immediate product or brand popularity. True False
 

 

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