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"vocab chapter 6 AD"

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Words
account planner
advertising research
advertising strategy research
attitude tests
central location tests
clutter tests
direct questioning
ethnographic research (ethnography)
experimental method
focus group
formal research
in-depth interview
informal research
inquiry tests
intensive techniques
marketing information system (mis)
marketing research
media research
nonprobability samples
observation method
posttesting
pretesting
primary data
probability samples
projective techniques
qualitative research
quantitative research
recall tests
reliability
sales tests
sample
secondary data
survey
test market
universal product code (upc)
universe
validity