account specific approach
adaptation
behavior-based strategies
behaviorist model: aida
benefit-based segmentation
brand commitment
brand communications
brand compas
brand contacts
brand dna
brand dynamics model
brand identity and image
brand owners brand equity
brand presence
brand tone of vioce
brands
classical conditioning
commoditization and differentiation
communication
concentrated segmentation
consumer decision making models
customer-brand relationship strategy development form
differentiated segmentation
do
elaboration likelihood model
emotional benefits
esteem needs
expectation
extended decision making
fcb grid
feel
four components of brand equity
four main processing responses
four major challenges facing brands
fragmentation
functional benefits
habitual decision making
hierarchy of effects of models
hierarchy of motives
how advertising works
importance of advertising to consumers
important of advertising ethics
influencers
integrated brand communication model
intermediaries brand equity
intermediary
internal
learn
limited decision making
maslow's hierarchy of needs
operant conditioning
orientation to circumstances
orientation to person
orientation to play
orientation to time
pathway 1: customer-based attitudinal measures
pathway 2: short-term incremental brand sales
pathway 3: brand business value
perceived quality
physical survival
physiological needs
play
primary research
pull
push
qualitative research
quantitative research
reciprocity
refferal sources
relationships
second level; drive to feel protected, safe, and sheldered; insu
secondary data
self-actualization
self-expressive benefits
sexual survival
siva
six communication markets
spider chart/gap analysis
spiritual survival
suppliers
territorial survival
ultimate consumers
undifferentiated segmentation
value proposition
vicarious learning
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