more for less
undifferentiated marketing
true
183,060,000
2,034,000,000
226,000
accessible
actionable
behavioral
benefit
channel
concentrated
consumers'
convenient
customer operating characteristics
demographic
describes the brand's value proposition
differentiable
differentiable
differentiable
differentiated
experience
false
false
false
false
false
false
false
false
false
false
false
false
geographic location
he size of each circle indicates the brand's relative market sha
hyperlocal marketing and individual marketing
image
important
income
increased costs
individual marketing
individual marketing
it contains powerful suppliers who can control prices
knowledge of customer needs
less for much less
loyalty
market segmentation
market segmentation, market targeting, differentiation, and posi
mass
measurable
more for more
multiple segmentation bases
niche marketing
occasion
occasions
point of difference
positioning
positioning statement
product differentiation
psychographic
services differentiation
true
true
true
true
true
true
true
true
true
true
true
true
true
true
true
true
undifferentiated
usage rate segmentation
user status