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Words to find:

ATTENTIONVALUE

AUDIENCE

AUDIENCEOBJECTIVES

CIRCULATION

CONTINUOUSSCHEDULE

COSTEFFICIENCY

COSTPERPOINT

COSTPERTHOUSAND

EFFECTIVEFREQUENCY

EFFECTIVEREACH

EXPOSUREVALUE

FIVEMS

FREQUENCY

GROSSIMPRESSIONS

GROSSRATINGPOINTS

MARKETS

MEDIA

MEDIAPLANNING

MEDIAVEHICLES

MESSAGEWEIGHT

MIXEDMEDIAAPPROACH

MONEY

MOTIVATIONVALUE

OPPORTUNITYTOSEE

PASSALONGRATE

RATING

REACH

READERSPERCOPY

ROADBLOCKING

TARGETCPM

WEAROUT