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Words to find:

ATTENTIONVALUE

AUDIENCE

AUDIENCEOBJECTIVES

CIRCULATION

CONTINUOUSSCHEDULE

COSTEFFICIENCY

COSTPERPOINT

COSTPERTHOUSAND

EFFECTIVEFREQUENCY

EFFECTIVEREACH

EXPOSUREVALUE

FIGHTING

FREQUENCY

GROSSIMPRESSIONS

GROSSRATINGPOINTS

MEDIA

MEDIAPLANNING

MEDIAVEHICLES

MESSAGEWEIGHT

METHODOLOGY

MIXEDMEDIAAPPROACH

MONEY

MOTIVATIONVALUE

OPPORTUNITYTOSEE

PASSALONGRATE

PULSING

RATING

REACH

READERSPERCOPY

ROADBLOCKING