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"vocab chapter 1 AD"

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Words
advertising
advertising strategy
branding
consumer packaged goods
consumers
demarketing
digital video recorders
externalities
goods
ideas
industrial age
industrializing age
market segmentation
marketing
marketing communications
marketing mix
marketing strategy
mass media
medium
narrowcasting
positioning
postindustrial age
preindustrial age
product
product differentiation
public service announcements (psas)
sales promotion
services
unique selling proposition (usp)
word-of-mouth (wom) advertising