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behavioristic segmentation
benefit segmentation
benefits
brand
brand equity
branding
business markets
cooperative (co-op) advertising
copy points
decline stage
demographic segmentation
direct distribution
distribution channel
early adopters
exchange
exclusive distribution
family brand
four ps (4ps)
franchising
geodemographic segmentation
geographic segmentation
growth strategy
hidden differences
individual brand
induced differences
intensive distribution
introductory phase
licensed brands
marketing communications
marketing mix
maturity stage
national brands
network marketing
north american industry classification system (naics) codes
perceptible differences
place (distribution) element
position
price element
primary demand
primary demand trend
primary motivation
private labels
product concept
product element
product life cycle
promotion (communication) element
pschographics
psychographic segmentation
psychological pricing
pull strategy
purchase occasion
push strategy
reseller
resources
retail cooperative
selective demand
selective distribution
target audience
target market
target market
target marketing
usage rate
user status
utility
vertical marketing system (vms)
volume segmentation