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"vocab chapter 7 AD"
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advertising plan
advertising strategy
bottom-up marketing
cooperative objectives
creative strategy
endcap promotion
integrated marketing communications
lifetime customer value (lcv)
marketing objectives
marketing plan
marketing strategy
media strategy
need-satisfying objectives
objective/task method
percentage-of-sales method
planned messages
positioning
product life cycle
product messages
relationship marketing
sales-target objectives
service messages
share-of-market/share-of-voice method
situation analysis
stakeholders
swot analysis
synergy
tactics
top-down marketing
unplanned messages
value