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"vocab chapter 11R AD"
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3-d ads
audit bureau of circulations (abc)
bleed
bulk discounts
business magazines
circulation audit
classified ads
classified display ads
closing date
color strips
column inch
combination rate
consumer magazines
contract rates
controlled circulation
cooperative (co-op) advertising
cost per thousand (cpm)
cover date
cover position
daily newspaper
demographic editions
directory
display advertising
earned rates
farm publications
flat rates
fragrance strips
frequency discounts
frequency discounts
full position
gatefold
geographic editions
guaranteed circulation
horizontal publications
insert
insertion order
island halves
junior unit
local city magazine
media mix
national magazines
national rate
newspaper association of america (naa)
on-sale date
open rate
paid-circulation
pop-up ad
preferred position rate
preprinted inserts
primary circulation
proof copy
public notices
rate base
rate card
reading notice (advertorial)
regional publication
run-of-paper (rop) advertising rates
secondary (pass-along) readership
shoppers
short rate
split runs
standard advertising unit (sau)
standard-size newspaper
sunday supplement
tabloid newspaper
tearsheets
vertical publication
volume discounts
weekly newspapers