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"vocab chapter 12 AD"
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affidavit of performance
audience composition
audience share
average quarter hour rating
average quarter hour share
average quarter-hour audience (aqh persons)
barter syndication
broadcast tv
cable tv
cost per rating point (cpp)
cost per thousand (cpm)
cume person
cume rating
daypart mix
designated market areas (dmas)
digital video recorder (dvr)
drive times
first-run syndication
gross impressions
gross rating points
gross rating points (grps)
households using tv (hut)
imagery transfer
infomercial
inventory
local time
makegoods
network radio
networks
off-network syndication
participation
preemption rate
prime time
product placements
program rating
program-length advertisement (pla)
programming formats
rating services
run of station (ros)
satellite radio
sponsorship
spot announcements
spot radio
sweeps
total audience
total audience plan (tap)
tv households (tvhh)