customer-centered
10.40
12.69
21,429 meals
acquisition
an innovation-oriented company culture
building or renting a manufacturing facility
business analysis
business analysis
buying a patent
change the packaging of the toy
commercialization
concept development and testing
controlled test markets
customer-centered
customers, competitors, distributors, and suppliers are major so
employees take a day or a week away from their day-to-day work t
fad
false
false
false
false
false
false
false
false
false
find new market segments for the brand
growth
growth
helps spot good ideas and drop poor ones
idea generation
internal
intrapreneurial programs
it is generally difficult to forecast the sales level at each pl
launching the new product into the market
marketing strategy development
maturity
patent laws
product concept
product development
product development
product image
product image
promoting new ways to use its products
recognition programs
sequential; team-based
simulated test markets
team-based new product development
test marketing
test marketing
three
true
true
true
true
true
true
true
true
true
true
true
twice the return on assets
unbundling existing offerings
use aggressive sales promotions
when the costs of developing and introducing the product are low