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"vocab chapter 15 AD"
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advertising impression
advertising response curve
attention value
audience
audience objectives
blinking
brand development index (bdi)
bursting
category development index (cdi)
circulation
continuity
continuous schedule
cost efficiency
cost per point (cpp)
cost per thousand (cpm)
distribution objectives
effective frequency
effective reach
exposure value
fighting
five ms
frequency
gross impressions
gross rating points (grp's)
markets
mechanics
media
media buyer
media planning
media vehicles
message weight
methodology
mixed-media approach
money
motivation value
opportunity to see (ots)
pass-along rate
pulsing
rating
reach
readers per copy (rpc)
roadblocking
synergy
target cpm (tcpm)
television households (tvhh)
wearout